Apple uses a robot to recycle old devices.
I helped introduce it to the world.
This involved branding the program, crafting a messaging style guide, and working with UX to create the actual tool that allows people to get their devices to the robot.
We went through 500+ names before landing on “Giveback.”
And even more to get to that headline >
Here’s Lisa Jackson, Apple’s VP of Environment, Policy and Social Initiatives, announcing the program on Earth Day.
We created a tool to help people appraise their devices.
This was a Herculean endeavor, as I worked with a team of UX designers, legal consultants, and recycling vendors to consolidate, decision-tree, and collate information into as simple, and Apple-sounding of a process as possible.
the landing page to introduce the program.
In addition to writing this, I created the style guide, and oversaw translation of the messaging to 23 different languages.
