LOCAVORE WAS OPENING A BRICK AND MORTAR, AND REQUESTED A GRAB BAG OF FUN, BRAND-DEFINING COPY TO PUT ALL OVER THE STORE, STAT.
I was given a style guide and a strategy deck, and after a one-day spree of ideation and review, we landed on the below.
But, Iām including some cutting room floor favorites, because it was so fun to write these.































