vr demos are SO dumb. you have to put on sweaty goggles in a best buy and flail around by yourself like AN a-hole. so we found another way to bring the immersive wonder of vr to life… introducing the 700-person vr demo.
How do you describe the feeling of VR? You don’t. You assail unsuspecting consumers with a jarring bacchanal of sensory delight. For four months, we storyboarded and mobilized an arsenal of holograms, projection mapping, 3D sound, and confetti cannons to turn a musty Belle Époque theater into a surprise 700-person VR demo, all the while capturing, editing, and churning out social content on the same day, in a jerry-rigged editing suite used to store ancient Milk Duds and surplus butter.