Meet Reality, hall monitor to the UNIVERSE.
he is not doing well with virtual reality.
Oculus came to us with the concept and Eric Wareheim baked in. We were then given three months to turn around these TV spots, doing a delicate dance of appeasing a stacked stakeholder suite, kowtowing to the legalities of Lucasfilm and other game publishers, and achieving a mandated “fun, not funny” tone. It was an incredible learning experience.